AW'24 Collection
Our newest collections draw from the Irish landscape's captivating beauty and the Irish heritage's enduring traditions. Each piece is meticulously crafted, using sustainable and circular innovative fabrics, to embody the essence of slow fashion, seamlessly blending into the natural environment while embracing the practicality of everyday life on the island. This visual contemporary narrative reflects our dedication to creating sustainable and community-centred fashion that honours the rich legacy of Ireland.
AOIFE® is more than just an Irish fashion brand. Established in 2017, it embodies a heartfelt mission and a strong commitment to promoting a sustainable lifestyle through thoughtful design driven by the vision of Irish designer Aoife Rooney.
With a diverse qualified and experienced background in art, architecture, design, fashion, education, and business, designer Aoife Rooney's journey was deeply personal. Her love for nature and her Irish heritage were the driving forces behind the creation of her multi-award winning sustainable fashion label. In 2017, she proudly launched the official label AOIFE®, deriving its name from the Irish Gaelic word 'aoibh', which means 'beauty' or 'radiance'.
We wholeheartedly prioritise quality, sustainable, low-impact, reclaimed, regenerated and 100% certified organic materials in our design process. We deeply care about the craftsmanship and well-being of our workers for a better lifestyle.
For the Lifestyle We Want
Every year, AOIFE® goes beyond profit-making donating 20% of earnings to the dedicated individuals behind the collections and to support charitable causes. This is not just a token gesture, but a genuine care for our people and the planet, which is at the core of everything we do.
