CEO, Founder and Designer of AOIFE ®, Aoife Rooney.
Aoife shares her heartfelt vision of luxury fashion, emphasising the importance of redefining what "luxury" truly means. She believes that in today's world, luxury is deeply connected to "the humanity that goes into making a handcrafted garment."
Circular Fashion
Our silhouettes are sculptural and expressive, shaped through architectural folds, intricate pleating, refined smocking, and delicate ruching.
Every garment is precision-tailored to create elegant, empowering structure, blending fluidity with form. We design for women who value purpose and prestige in equal measure, who look to a more conscious and elegant beauty while at the same time cherishing traditional beauty and artistry of the past.
Designed to move with you, our pieces are intelligently versatile, timeless staples that transition effortlessly across seasons and settings. Elevated essentials for a curated and purposeful wardrobe with each garment inviting personal expression.
Our mission is to ensure that every garment is both meaningful and magnificent in equal measure and that this shine through effortlessly in the wearerThis is fashion with meaning. Style with soul.
AOIFE® is a celebration of culture, community, consciousness and craftsmanship: where history, identity, and artistry are woven into every seam.
Our garments are more than what you wear; they are functional works of art, designed to empower, elevate, and endure. This is a revolution, and it is just the beginning.
Fashion isn't just clothing - it's art in motion.
It's culture, community, heritage, and history woven into what we wear.
Every piece tells a story - not just of style, but of identity, of where we come from, and where we are going. Our label sees fashion as a living sculpture. It's legacy you can feel.
We are proud sponsors since 2016
We believe true luxury means caring — for the planet, for people, and for future generations. That’s why we design with low-impact, reclaimed, regenerated, and 100% certified circular materials.
Every piece is crafted with care and integrity, in partnership with skilled makers who work under fair, respectful conditions.
As proud sponsors of Healthy Seas, we also give back — donating a percentage of our profits to support marine conservation and cleaner oceans.
This is conscious fashion — elevated, ethical, and made to last.
