Marcella
The labels latest collection, Marcella, celebrates Irish and Italian heritage. It's inspired by Aoife's childhood memories of her grandmother's unique, bold statement style.
Spring Summer '25
The new collection features garments that are thoughtfully crafted from innovative, sustainable and circular quality certified fabrics, embodying the principles of slow, functional fashion. These designs effortlessly blend into a transeasonal aesthetic, providing a foundation upon which to build an elevated capsule wardrobe over time.
The label’s visual narrative highlights a commitment to sustainable and community-oriented fashion, elegantly honouring Ireland's rich heritage through the use of tweeds and beetled linens, infused with a contemporary and creative expression.
AOIFE ® OFFICIAL, is more than just an Irish fashion label. Established in 2017, it embodies a heartfelt mission and a strong commitment to promoting a sustainable lifestyle through thoughtful design driven by the vision of Irish designer Aoife Rooney.
With a diverse qualified and experienced background in art, architecture, design, fashion, education, and business, designer Aoife Rooney's journey was deeply personal. Her love for nature and her Irish heritage were the driving forces behind the creation of her multi-award winning sustainable fashion label. In 2017, she proudly launched the official label AOIFE®, deriving its name from the Irish Gaelic word 'aoibh', which means 'beauty' or 'radiance'.
We wholeheartedly prioritise quality, sustainable, low-impact, reclaimed, regenerated and 100% certified organic materials in our design process. We deeply care about the craftsmanship and well-being of our workers for a better lifestyle.
For the Lifestyle We Want
Every year, AOIFE® goes beyond profit-making donating 20% of earnings to the dedicated individuals behind the collections and to support charitable causes. This is not just a token gesture, but a genuine care for our people and the planet, which is at the core of everything we do.
