Our Vision
aoife ® is a circular, sustainable brand and part of a new generation of brands championing a slow circular fashion model, designing out waste and pollution for a better lifestyle and a better world.Designed in Ireland, handcrafted in Italy, the entire brand focus and development process are about creating something new from something old, respecting the former life of the resources used, not wasting them, and recirculating them into new, innovative pieces of functional fashion.
From waste to wear, they are mindfully aware of the environmental and social impacts in the world of fashion. They address our planet’s needless waste and pollution by designing out waste at the design table while not sacrificing style or quality. Their luxurious artisan, multi-functional, and gender-neutral products are handcrafted using regenerated, reclaimed, recycled and bio-based materials, from ghost fishing nets to fabrics destined for landfills to the latest 21st century eco-friendly resources.
aoife ® ( EE-fa) is a lifestyle, sustainable brand which demonstrate how brands can be innovative, modern, and fully sustainable while maintaining high-standard, luxurious and desirable designs.
aoife ® donates 2.5% for every product sold online to ocean clean up and reforestation.
A mindful wardrobe
“Being mindful” seems to be a buzzword that follows us around wherever we go to look for inspiration. No matter how often we talk about mindful eating, mindful working,
aoife® luxury sustainable bags feature in The Irish Country Magazine | aoife® Lifestyle
This month the team here at aoife® are delighted to share another great endorsement from the fashion world. Our friends over at The Irish Country Magazine interviewed Aoife Rooney, founder
Form and Function: Designer Bags with a Conscience
It’s almost February and the team here at aoife ® are looking forward to the onset of Spring with great enthusiasm. There’s something wonderful about this time of the year
“You plant seeds every day, in the world and in others, with every thought you think, word you speak and action you take. You have influence. You’re making a dent in the universe and you matter, in a very real way”. Hope you are having a lovely weekend. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#instadaily #inspiration #instagood #naturephotography #beauty #photography #lifestyle #motivation #happy #selflove #landscape #naturelovers #life #sunset #seeds#aoifebrand #aoifelifestyle #style #sustainable#saveourseas #irishfashion#aoifebags #circularfashion
Media, Influencers, Models, Stylists are dynamic catalysts for creating positive environmental and social change. @sophie.anderton is fast becoming the shining light instilling sustainable style and a love for Irish design in the minds of consumers.
Our Teardrop backpack is fabulously styled by Sophie X Style and pairs beautifully with a @tidings.ie scarf; not to mention photographed by her talented partner @kazbalinski , stunning !
Subscribe to our newsletter to hear about our new reclaimed collection and receive 15% off your first purchase with us!
#sustainablestyle #sustainablefashion #backpack #aoifebags #aoife #eco #saveourseas #circularfashion #fashion#aoifebrand®
Every drop of water you drink, every breath you take you are connected to the Ocean.
a o i f e ® eliminates waste and pollution through better design models. Our production process is all about; rescue, restore, redesign, remake, repair and regenerate. By designing thoughtful, versatile, gender-neutral products, we keep those resources in use longer and at the same time we regenerate natural systems.
#aoifebrand® #aoifelifestyle
#sustainablestyle #recycle #fashionstyle #sustainability #zerowaste #ocean #ecofriendly #instagood #sustainablelifestyle #savetheoceans
