Our brand, AOIFE®, works in harmony with the environment by regenerating it and supporting communities through environmentally responsible choices. Since 2017, we have partnered with organisations like Healthy Seas and European Ghost Diving groups to address the issue of ghost fishing and clean the oceans of waste, one fishing net at a time.

The narrative of our brand spans continents, entailing the dedicated AOIFE® team in Ireland and our collaboration with 950 fishers and fish farmers. Together with Healthy Seas in Italy, ghost diving groups scattered across Europe, and the involvement of 381 children in educational programs, we have helped our team gather an astounding 75,000kg of fishing nets, at times in challenging sea conditions, with the aid of over 200 volunteers. To date, our team has repurposed a staggering 585 tons of fishing nets, equivalent to the weight of 5 blue whales, in response to the urgent global issue of abandoned fishing gear in our oceans. Failure to collect this waste harms millions of marine animals and affects 3 billion people who rely on ocean fish for protein.

With less than 3% of the world's water being fresh and human pollution outpacing nature's ability to clean it, our efforts aim to reduce energy use, lower greenhouse gas emissions, conserve resources, minimize water consumption, and improve air quality. Our comprehensive approach considers environmental impact at every production phase for a sustainable outcome.

At AOIFE®, we are dedicated to providing sustainable and scalable solutions. We recycle materials, help to purify water, and promote a circular economy aligned with the UN's sustainable development goals (SDGs).