Bio-diversity and improving habitats
As part of a promise to protect the environment, we are supporting partners of Healthy Seas. We donate proceeds of our profits to help them to continue cleaning the ocean by removing fishing nets from; the North, Adriatic and Mediterranean Seas and, recently, the Pacific Ocean. All these regions are important for biodiversity and tourism. If this waste is not collected, millions of marine animals, including seals, dolphins, turtles and birds, suffer because of entanglement in these nets, which leads to serious injuries and death eventually. Fish in our ocean provide 20 % of animal protein to roughly 3 billion people; we are part of a huge clean-up mission.
For every product we sell online, we plant a tree to combat the problems surrounding the issues of forestation.
1.6 billion people depend on forests for their livelihood. Forests are home to more than 80 per cent of all terrestrial species of animals, plants and insects. Between the years 2010 and 2015, the world lost 3.3 million hectares of forest areas. Of course, forests cover nearly 31 % of our planet's land area.
From the air we breathe to the water we drink to the food we eat-forests sustain us. Land degradation is undermining our well-being ( 3.2 billion people) and driving species to extinction while intensifying climate change. This is an urgent climate matter which we are actively helping to combat. 80% of people living in developing countries rely on traditional plant-based medicines for basic healthcare, and over 80 per cent of the human diet is provided by plants. 2 billion hectares of land on Earth are degraded, affecting some 3.2 billion people, driving species to extinction and intensifying climate change.
We are working hard to combat climate change by improving both these habitats.
Energy and water efficiency
Human society is reaching planetary limits, but we can be more prosperous for a sustainable future. At AOIFE®, we treat water as precious, a shared resource that should not be problematic for human health or the environment; we are helping to purify water by recycling. Our clean-up system is improving ecosystems and addressing those issues.
Less than 3% of the world's water is fresh, of which 2.5 per cent is frozen. Humankind is polluting the water in rivers and lakes so much faster than nature can recycle and clean it.
By using our sustainable materials and helping this lifecycle, we offer several environmental benefits: energy-use reduction, lower greenhouse gas emissions, protection of natural resources, water-use reduction, improvement of air quality, etc. We adopt a lifecycle perspective, considering all the environmental impacts generated by every phase of the production.
The green companies we work alongside aim to reduce emissions from their activities by favouring renewable sources ( such as hydropower and photovoltaic power), which have a lower environmental impact than traditional energy sources.
Educational Initiatives - Community involvement
We support the Healthy Seas educational programme, which is designed for children aged 6- 18 years old. We are the first to teach and assist our partners roll out this wonderful programme in the Republic of Ireland. The programme includes; informative presentations explaining topics of marine little, ghost fishing, ghost nets, the circular economy and climate change. The methodology used is positive, showcasing the positive impact children can have on making substantial environmental changes. Fun interactive games, arts & crafts activities, virtual reality, and guest speakers such as the divers make the learning experience more enjoyable , memorable and long-lasting. Raising awareness, bridging the gap and educating is our goal. Sustainability and circularity are our business models; it is about people first and our health, the health of our community. It's about environmental conservation, economic development and social responsibility.
"To leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition; to know that even one life has breathed easier because you have lived - that is to have succeeded."
Ralph Waldo Emerson