Our brand, aoife®, is a luxury Irish brand that offers a multi-layered approach to luxury and sustainability.
Using the latest eco fabric technologies, our ergonomically designed bags, totes, backpacks and accessories offer everyday solutions with special occasion appeal.
Our brand is mindful and aware, offering our followers thoughtful design, beautiful fabrics and richly hued colours while also respecting our responsibility to the planet. Cherishing the ideas of circularity, lasting quality and lifestyle focussed design we seek to leave no carbon footprints on the sands of time.
Together with our customers we champion a new consciousness and eco-friendly culture in contemporary fashion.
The vision behind each aoife® piece represents a creative journey. Conceptualized in Ireland, the detailed technical drawings and specifications are then crafted by skilled artisans in Italy.
Using eco -friendly fabrics, some repurposed from ghost fishing nets or synthesised from plant materials, reflects the brand’s belief in circularity and sustainability. Furthermore by replacing the mechanized, robotic nature of mass production, we deliver a hands-on integrity and added value in each artisan-made piece.
The entire development process represents a cyclical journey: respecting the material’s former life, recontextualizing them with a new purpose delivered through expert craftsmanship and skill.
It all adds up to better materials, better design, better lifestyle, better world.
The designer and founder
As a member of the Council of Irish Fashion Designers , Aoife Maria Rooney is a passionate advocate of sustainability, known for her naturalist aesthetic and interdisciplinary style— one that blends visual arts, textiles, architecture and cultural fashion.
Inspired by her Irish roots, Aoife embraces the colours of nature, favouring organic hues from the lush patinas of Spring to the russet and peaty colours of Autumn. Her style is defined by abstract silhouettes, meticulous attention to detail and a harmony between textures. Collectively, it produces designs you can wear — not just carry.
Aoife is a trailblazer in circular fashion.
aoife®is a sustainable brand with a conscience. We are working to push the boundaries of a circular product without sacrificing style. It’s time for a change and it is our mission to pioneer sustainable innovation in designing and developing our products. We are committed to upholding ethical values in business and developing co-operative relationships with companies who value transparent, green principles and who respect the people working for them.
When working together, our choices will make a difference.
Where aesthetics and style meet functional form
The brand’s signature piece is the Gallery Tote to Backpack— a classic unisex staple.Versatile and convertible, it features detachable straps, top grain Italian leather and regenerated fabrics, expressing the durability and functionality that epitomizes the brand.
The pieces use regenerated nylons, mixed with top grain leathers, biodegradable cactus leathers, polished with Italian silver metal hardware, manufactured and milled in Italy, exclusively for the a o i f e ® brand. Overturning the idea that waste is part of a throw-away ritual, the brand transforms these materials into luxury with precious finishes and features.
aoife® products are ergonomically designed so weight is evenly distributed on the body. Widened and extendable straps are used for greater comfort and support. The fabrics in all the collections are regenerated or bio-degradable, light weight, scratch-, water-, and stain-proof using only the highest quality in composition of materials and accessories.
Innovation in Materials – Our fabrics
Interesting new fabrics
Currently, aoife® is focusing on Econyl® regenerated nylons and biodegradable plant-based fabrics. Our mission is to uncover new natural sources for exceptional fabrics with unique qualities including innovative materials derived from banana, coconuts and coffee beans.