aoife® a company
with a conscience
aoife® is a designer lifestyle luxury brand, responsible and mindful of the environment we share, using regenerated and natural eco-materials to produce luxurious ethical bags, in an effort to address the needless waste and pollution of our planet.
aoife– pronounced EE-fa is an Irish feminine name. The name is derived from the Irish Gaelic aoibh, which means “beauty”. Our brand is committed to the beauty in nature and promoting a sustainable lifestyle.
We are part of a new generation of businesses championing the circular economy. Through sustainable practices and innovation, we aim to reduce waste and improve our carbon footprint while creating beautiful products that our customers will cherish for many years to come. Our bags are designed in Ireland and handcrafted by artisans in Italy. We make regular visits to our partners in Italy to ensure quality standards are maintained, and all our products are certified. Our fabrics and linings consist of 100% technical regenerated nylon, produced from ghost fishing nets and fabrics destined for landfills, off the grid leathers and reclaimed materials.
The process Rescue
- Regenerate -
Remake - Redesign
Rescue – Our products are mostly made by the Italian premium nylon called ECONYL®. It all starts with the Econyl® regeneration System by rescuing waste, like fishing nets, fabric scraps, carpet flooring and industrial plastic from landfills and oceans all over the world. This all takes time to find the end of life for these resources and organising logistics to help retrieve them.
Regenerate – Through a radical regeneration and purification process, the nylon waste is recycled right back to its original purity. That means ECONYL® regenerated nylon is precisely the same as virgin nylon.
Remake – This nylon is then processed into textile yarn which we send to our artisan mill in Italy who turn the yarns into the most beautiful compositional fabrics.
Redesign – Our circular bags are then beautifully handcrafted in an atelier in Italy. The reason Econyl® regenerated nylon is so innovative and ahead of its time is that it has the potential to be recycled infinitely and it doesn’t ever lose its quality.
The ongoing impact of ECONYL® regenerated nylon extends far beyond simply recovering waste from the Earth. Through its ability to be recycled over and over again, the material has made it easy for us to create for a circular fashion system without taking raw material from the planet. Circular design and fashion is our future, the only way forward, and using Econyl ® is our first step in that journey.Most of the time we think about recycling something maybe once or twice, briefly experiencing the possibilities of that fibre having an infinite life cycle and this circular potential gives endless possibilities to designers.
Why is our product kinder to the Earth ? We use a technology that can turns waste into our beautiful designer bags without sacrificing style, our product fabric can then be recycled an infinite number of times. We are keeping resources in the loop!
What we do after
the design process ?
We stock limited quantities and produce locally in only small amounts on demand. Our factories were chosen within very close proximity to each other.
We support our eco-conscious community, improving the environment by giving back and donating a percentage of all our sales to Healthy Seas, who work alongside us in helping to clean up the ocean of plastics. For every sustainable designer bag sold online, we also plant a tree in your name to combat climate change. We believe in equality, diversity, respect and human rights. Everyone in our supply chain is treated with dignity while earning a fair wage.
The new era of fashion
is circular fashion
You will hear us talk a lot about circular design because we design quality, long-lasting products and use reclaimed, regenerated and recyclable materials. In doing so, we minimise the use of new resources. If we save the oceans, we save ourselves too. Oceans are vital for life on Earth.
Lets start together to acknowledge that our choices make an impact, and it is our responsibility. The behaviour of every single individual really makes the difference, however small or big the action. You, as a consumer, are the most critical element of this equation. Let’s close the loop on fashion together and make this world a better place!