Sustainability – aoife®a company with a conscience
aoife is a designer lifestyle luxury brand, responsible and mindful of the environment we share, using regenerated and natural eco materials to produce luxurious ethical bags, in an effort to address the needless waste and pollution of our planet.
aoife– pronounced EE-fa is an Irish feminine name. The name derived from the Irish Gaelic aoibh, which means “beauty”. Our brand is committed to the beauty in nature and promoting a sustainable lifestyle.
We are part of a new generation of businesses championing the circular economy. Through sustainable practices and innovation, we aim to reduce waste and improve our carbon footprint while creating beautiful products that our customers will cherish for many years to come.Our luxury designer bags are designed in Ireland and handcrafted by artisans in Italy. We make regular visits to our partners in Italy to ensure quality standards are maintained, and all our products are certified.Our exterior fabrics and linings are 100% technical regenerated nylon, produced from ghost fishing nets and fabrics destined for landfills.
Designers have the ability to help change the world playing a very important role in this portal.By using recycled materials and post-production waste, we divert materials from landfills. We reduce dependency on raw materials by cleaning ghost fishing nets from the ocean, helping to protect marine ecology and we reduce human toxicity by saving on primary energy demand and reducing Co2.
It is our vision to return the planet to our children in better condition than we have found it.
The process Rescue- Regenerate - Remake - Redesign
Rescue – Our products are made by an Italy premium nylon called ECONYL®. It all starts with the Econyl® Regeneration System by rescuing waste, like fishing nets, fabric scraps, carpet flooring and industrial plastic from landfills and oceans all over the world. This all takes time to find the end of life for these resources and organising logistics to help retrieve them.
Regenerate – Through a radical regeneration and purification process, the nylon waste is recycled right back to its original purity. That means ECONYL® regenerated nylon is precisely the same as virgin nylon.
Remake – This nylon is then processed into textile yarn which we send to our artisan mill in Italy who turn the yarns into the most beautiful compositional fabrics.
Redesign – Our circular designer bags are then beautifully handcrafted in an atelier in Italy. The reason Econyl® regenerated nylon is so innovative and ahead of its time is that it has the potential to be recycled infinitely and it doesn’t ever lose its quality.
Nature creates circular systems while humans set up linear ones. For this reason, there is no “waste” in nature, we need to work in harmony with nature to preserve life and create a closed loop circular fashion process understanding the whole life cycle of a garment. At a o i f e we provide products for the conscious community.
The ongoing impact of ECONYL® nylon extends far beyond simply recovering waste from the Earth. Through its ability to be recycled over and over again, the material has made it easy for us to create for a circular fashion system without taking raw material from the planet.Circular design and fashion is our future, the only way forward, and using Econyl ® is our first step in that journey.Most of the time we think about recycling something maybe once or twice, briefly experiencing the possibilities of that fibre having an infinite life cycle and this circular potential gives endless possibilities to designers.
Why is our product different and kind to the Earth ? We use a technology that can turns waste into our beautiful designer bags without sacrificing style, our product fabric can then be recycled an infinite number of times.
What we do after the design process ?
We stock limits quantities and produce locally in only small amounts on demand, our factories were chosen within very close proximity to each other.
We support our eco-conscious community, improving the environment by giving back and donating a percentage of all our sales to Healthy Seas who work alongside us in helping to clean up the ocean of plastics. For every sustainable designer bag sold online, we also plant a tree in your name to combat climate change.We believe in equality, diversity, respect and human rights. Everyone in our supply chain are treated with dignity while earning a fair wage.
The new era of fashion is circular fashion
You will hear us talk a lot about circular design because we design quality long lasting products and use reclaimed, regenerated and recyclable materials, in doing so we minimise the use of new resources. If we save the Oceans we simply save ourselves too, Oceans are vital for life on Earth.
Lets start together to acknowledge that our choices makes an impact and it is our responsibility, and not someone else’s to do something about this. The behaviour of every single individual really makes the difference, however small or big the action. You as a consumer are the most critical element of this equation and we will motivate you to buy less, choose well and make it last. Lets close the loop on fashion together and make this world a better place.